Article originally posted at Grid Dynamics Blog

Providing each customer with personalized treatment that helps improve long-term engagement is one of the most fundamental problems in marketing communications. This task is vital for businesses that rely heavily on long-term customer relationships, including telecom, video games, insurance, retail banking, and healthcare, as the costs associated with customer attrition…

Article originally posted at Grid Dynamics Blog

AI has great potential to transform or even disrupt enterprise operations, and price management is among the most important business functions that directly affect enterprise profitability and efficiency. The impact of artificial intelligence (AI) technologies on the price management process are not always straightforward. For instance, basic machine learning methods…

Grid Dynamics

We accelerate digital transformation of Fortune-1000 US enterprises. We bring expertise in customer experience, data analytics, and cloud, lean software, etc.

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